Your kicks.
Your rules.

Hand-painted sneaker art that turns a blank pair into a one-of-one statement. No templates. No reprints. Every design painted once and sealed for all-day wear.

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Colourful custom sneakers arranged on a dark surface
Hand-Painted

Not printed. Painted.

Every pair of DLRD sneakers is painted by hand using flexible acrylic leather paint. No stickers, no heat transfers, no shortcuts. The paint flexes with the shoe and holds up to real use.

Each design takes between 8 and 20 hours depending on complexity. We seal every pair with a matte or gloss finisher that resists water, scuffs, and UV fading.

Recent drops

Custom painted Air Force 1 sneakers with abstract art design
Commission

Abstract Flow

AF1 Low with fluid abstract shapes in teal and coral. Matte finish.

Row of sneakers with bold custom painted designs on display
Limited Run

Neon Nights

Run of 5 pairs. Blacklight-reactive paint on Vans Old Skool.

Sneaker customised with street art inspired graffiti patterns
Personal Project

City Walls

Graffiti-inspired lettering across a Jordan 1 Mid. Gloss finish.

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How it works

01

Share your vision

Send us your idea: colours, themes, reference images, vibes. A rough concept is enough to get started.

02

Design mockup

We sketch a digital mockup on your chosen shoe model. You approve or request changes before any paint touches leather.

03

Paint + ship

Once approved, we paint, seal, cure, and ship. Turnaround is typically 2 to 4 weeks depending on the queue.

Place a Custom Order

The Artist

Made by hand in LA

De La Rosa Designz is a one-person operation run by Miguel De La Rosa out of a garage studio in East Los Angeles. What started as painting shoes for friends in high school turned into a full-time creative business.

Every pair is a collaboration between Miguel and the client. No two are alike.

Full story →

Close-up of painted shoe with artistic brushstroke details